How a B2B Case Study Writer
Can Increase Your Profit
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Major Benefits of Case Studies
In a world where everyone's trying to sell something, case studies are powerful marketing tools because they are like heavyweight testimonials.
Today, 9 out 10 people go online before making a purchasing decision.
They read reviews, case studies and testimonials.
Your prospects don't care about what you say you can do for them, but they take notice about what others say about you.
Most people are influenced to purchase based on what they find online.
Case studies show that your brand fulfills your marketing promises.
Case studies build trust because they are factual and based on a previous customer's success
57%* of your visitors would happily give their email addresses to download a case study
5TH BEST MARKETING TACTIC
Most marketers consider case studies to be the 5th most effective marketing tactic
GOOD FOR SEO
When added to your website, case studies help bring more traffic via search engines
ADD TO SALES PROCESS
Equip your sales team to use them as part of the sales processes
INCLUDE IN PROPOSALS
Add them to proposals and tenders
AS A CTA
Use them as a call to action on your website's homepage
LINK FROM BLOG POSTS
Create blog posts around them and link to the case study from the blog post
RE-PURPOSE INTO VIDEO
Create videos from them and get more traffic to your YouTube channel
PROMOTE ON SOCIAL MEDIA
Extract snippets from them and add to social media to promote the case study
RE-PURPOSE INTO DIFFERENT FORMATS
Recreate them into different formats, like a sales or social media presentation
SEND TO EMAIL LISTS
Add to your email marketing strategies and newsletters
Aaron Orendorff, Editor in Chief of Shopify Plus & Forbes Top 10 B2B Content Marketer
"Claire is by far my best writer."
Tony Ayabam, Founder of InfoHob
"Claire is an excellent copy writer. She is very passionate and knows her onions too. Claire has a knack for excellence and always willing to make sacrifices in order to satisfy the client. She is friendly, easy to relate with and always punctual online. I recommend her highly and I also look forward to working with her again."
Leonard Yelverton, ICT Project Manager - Transnet
"Claire tirelessly solicited feedback from customers, analysed their responses, and collaborated with stakeholders to implement pragmatic enhancements and to entrench a service culture in our organisation.
If your organisation is serious about winning the hearts of your customers, I have no doubt that Claire is the one you can trust to make it happen.."
Mark Adamson, Engagement Manager - DCX Fruition
"Claire is a highly motivated person focusing on service excellence and customer service. Claire's knowledge on how to implement customer satisfaction surveys and using the responses as initiatives for improving services, processes and functions is excellent."
B2B Case Studies Are One of the Most Effective Marketing Strategies
You can see that case studies not only are one of the most effective online marketing strategies to increase traffic and make more sales, but can be used in so many different ways that it keeps giving you an excellent return on investment.
Chat to Claire, Pro Freelance B2B Case Study Writer